- Requirement
- A Dakar-based retail chain wanted to launch its own private-label AC brand. They needed consistent quality, European-style design, and French-language manuals for their stores.
- Previous sourcing problem
- A previous white-label supplier delivered inconsistent quality (different internal components across batches), provided no French manuals, and offered no spare-parts support. Customers complained and stores had to handle repairs themselves, hurting the brand.
- JML solution
- JML set up private-label OEM on the Midea Tier-1 manufacturing platform with a documented QC process (incoming-parts check, run-test, final inspection). Supplied EN/FR bilingual manuals as standard. Stocked common spare parts (compressors, PCBs, remotes) in Dakar and gave ongoing WhatsApp technical follow-up so units stay serviceable.
- Product
- Split wall-mounted AC — private label (R32), Midea-manufactured
- Quantity
- Recurring containers per quarter
- Supply model
- 12K / 18K fixed-speed, R32
- Outcome
- Private label launched across the chain's Dakar stores. Warranty-complaint rate dropped from 8% to under 2%. The retail chain expanded its store count and now runs multiple containers per quarter.